This privacy policy describes how personal information is collected, processed and stored in connection with the use of the Site, in accordance with חוק הגנת הפרטיות, התשמ״א-1981 (Protection of Privacy Law, 1981) (the "Law"), including תיקון מס׳ 13 לחוק, התשפ״ד-2024 (Amendment No. 13 to the Law, 2024), whose provisions came into force on 14 August 2025, and the regulations enacted under it. Use of the Site is also subject to the terms and conditions of use.
1. Controller of the information and privacy contact person
The Site is operated by אדיר ראובן לב רועה, עוסק מורשה (licensed dealer) no. [להשלמה], trading under the commercial name "סלהוב — החברה המרכזית להדברות" (Salhov — The Central Pest Control Company) (the "Business"). אדיר ראובן לב רועה — מדביר מוסמך, מדביר במבנים ובשטח פתוח, רישיון מס' 2310, המשרד להגנת הסביבה, בתוקף עד 2029, in accordance with חוק הסדרת העיסוק בהדברה תברואית, התשע״ו-2016 (Regulation of the Occupation of Sanitary Pest Control Law, 2016). The Business is the "controller of the database" as that term is defined in the Law following Amendment 13, in respect of the personal information described in this policy.
The privacy contact person on behalf of the Business is אדיר ראובן לב רועה. He may be contacted with any question, request or complaint on privacy matters by telephone at 077-9969676 or on WhatsApp at 054-2819646, ראשון–שישי (Sunday to Friday). At this stage the Business has no dedicated email address, and contact is made through these channels only.
2. What information is collected — and what the Site does not collect
2.1 The contact form — built on your device and not stored on the Site
The Site is a marketing landing page only: there are no user accounts, no e-commerce, no payment processing and no form that is sent to a server. The contact form on the Site does not transmit the data to the servers of the Site and does not store it there: the details you fill in (name, telephone, type of pest, details about the business premises or the apartment and so on) are used to build a WhatsApp message on your device only. Only when you choose to press the send button and confirm sending the message in the WhatsApp application will its content be transferred to the Business through the WhatsApp service operated by Meta. As long as you have not sent the message, no data from the form leaves your device. After sending, the content of the enquiry is held by the Business as part of the WhatsApp conversation with you, and the Business is responsible for it as set out in this policy.
2.2 Technical data
The Site is hosted on Vercel and uses Vercel Analytics — a cookieless measurement service that collects aggregate statistical data only (such as the number of page views and browser type), does not identify you personally and does not track you across sites. In addition, the hosting provider maintains standard operational logs for security and routine operation purposes.
2.3 Local storage (localStorage)
The Site stores on your device only two localStorage values: "salhov-a11y" (the accessibility preferences you chose in the accessibility tool) and "salhov-consent-v1" (your choice in the cookie banner). These values remain on your device, are not transmitted to the Business or to any third party, and can be deleted at any time through the settings of your browser. Full details appear in the cookie policy.
2.4 Request not to provide sensitive information
You are asked not to include in the free-text field of the form or in the WhatsApp message information of special sensitivity as defined in the Law following Amendment 13 (such as medical information, financial situation or personal privacy). Please note that filling in fields about children or animals in the home may hint at the composition of the household; providing these details is entirely your choice and is not required in order to receive an initial response.
3. Purposes of the processing and the duty to inform
The information you provide on your own initiative will be processed for the following purposes only: responding to your enquiry and scheduling a pest control treatment; carrying out the service and following up on it; managing transaction and warranty records; complying with obligations under law; and clarifying complaints or disputes should any arise.
In accordance with the duty to inform under section 11 of the Law, as worded following Amendment 13, it is clarified: you are under no legal obligation to provide information, and providing it depends on your wish and your free consent; however, without basic contact details the Business will not be able to reply to your enquiry or to schedule a service. The details of the controller of the information, the purposes of the processing, the parties to whom the information may be disclosed and the rights of access and correction are all set out in this policy.
4. Direct mail and advertising material
A substantive reply to an enquiry that you initiated yourself does not constitute an "advertising message". The Business will not send you future marketing messages — including by WhatsApp, SMS or any other means — other than with your express prior consent, in accordance with section 30A of חוק התקשורת (בזק ושידורים), התשמ״ב-1982 (Communications Law (Telecommunications and Broadcasts), 1982) (known as the "Spam Law"), which applies to WhatsApp messages as well. In every marketing message, should one be sent, you will have a simple option to be removed from the mailing list, and your removal will be honoured without delay. To the extent that information is used for "direct mailing" as defined in the Law, the provisions of sections 17C to 17F of the Law shall apply, including your right to demand your deletion from the mailing list.
5. Transfer of information to third parties and outside Israel
The Business does not sell and does not rent personal information to any third party. By the very nature of the service, information you send is transferred through the WhatsApp service of Meta (whose servers are in Ireland and in the United States), and technical data is processed by Vercel (United States). These transfers are made in accordance with תקנות הגנת הפרטיות (העברת מידע אל מאגרי מידע שמחוץ לגבולות המדינה), התשס״א-2001 (Protection of Privacy Regulations (Transfer of Information to Databases Abroad), 2001), and in particular regulation 2(1) — since the transfer is made with your consent (by your very choice to send the message on WhatsApp) and it is necessary for the provision of the service you requested. Beyond that, information will be disclosed to a third party only if this is required under law, a judicial order or the demand of a competent authority, or for the purpose of defending against a claim.
6. Rights of the data subject
Under section 13 of the Law, you have the right to inspect the information held about you. Under section 14 of the Law, you have the right to request the correction or deletion of information that is not correct, complete, clear or up to date. Requests should be directed to the privacy contact person at the details in section 1 above, and they will be answered as soon as possible and no later than 21 days from the date of their receipt, in accordance with the law. If a data subject believes that their rights have been infringed, they also have the right to apply to the Privacy Protection Authority at the Ministry of Justice.
7. Information retention period
Enquiries ("leads") that did not mature into a transaction will be kept for at most 24 months from the date of the last enquiry, and thereafter will be deleted or de-identified. Records relating to a transaction that was carried out — including documentation of the treatment and the warranty certificate — will be kept for up to 7 years, in accordance with the limitation period under law and the record keeping and documentation obligations that apply to a licensed dealer.
8. Data security
The Business acts in accordance with תקנות הגנת הפרטיות (אבטחת מידע), התשע״ז-2017 (Protection of Privacy Regulations (Data Security), 2017), at the basic security level applicable to a database of its size and nature. Among other things: the devices on which the WhatsApp conversations are held are locked with identification means; the WhatsApp account is protected by two-step verification; access to the information is limited to the owner of the Business only; and the Site itself benefits from the security mechanisms of the Vercel infrastructure, including traffic encryption (HTTPS). It is clarified that these measures cannot guarantee absolute immunity, and the Business does not undertake that the information will be absolutely immune from unauthorised access.
9. Database registration
Amendment 13 to the Law narrowed the obligation to register databases, so that it applies mainly to public bodies, to those whose business is trading in information and to databases containing information of special sensitivity on a considerable scale. The Business is not among these, and therefore is not subject to a registration obligation. It is clarified that the substantive obligations under the Law — including the duty to inform, data security, purpose limitation and the rights of the data subject — apply to the Business in full regardless of the registration obligation.
10. Privacy Protection Officer (DPO)
The obligation to appoint a privacy protection officer under section 17B1 of the Law, added by Amendment 13, applies to public bodies, to those whose business is trading in information and to those whose core business is processing information of special sensitivity on a considerable scale. These conditions are not met by the Business, and therefore it is not subject to an obligation to appoint an officer. Alongside this, and beyond what the law requires, אדיר ראובן לב רועה has been appointed as the privacy contact person, as set out in section 1 above.
11. Minors
The Site and the services of the Business are intended for adults over the age of 18. The Business does not address minors and does not knowingly collect information about them. A parent or guardian who believes that a minor has provided personal information to the Business is invited to contact the privacy contact person, and the information will be deleted as soon as possible.
12. Cookies and similar technologies
The Site makes no use of tracking or advertising cookies at all. Full details about the limited use of local storage (localStorage) and of cookieless measurement appear in the cookie policy, which forms an integral part of this policy. Information about the accessibility adjustments on the Site appears in the accessibility statement.
13. Cameras
The Site does not operate cameras, does not request permission to access the camera of your device and does not collect any photographs or recordings. Should you choose on your own initiative to send the Business a photograph in the WhatsApp conversation (for example documentation of an infestation focus), the photograph will be treated as part of the content of the enquiry, in accordance with this policy.
14. Changes to this policy and last update
The Business is entitled to update this policy from time to time, among other things following legislative changes or changes to the Site. The binding version is the version published on this page, and the date of the last update and the version number appear at the top of it. A material change in the way information is collected or used will be highlighted on the Site in a reasonable manner. Last updated: 29.07.2026.